Projects
The projects featured here highlight my work as Creative Director at Arctic Leaf, where I lead UX and branding initiatives across diverse industries. For a deeper look at the full breadth of our agency’s capabilities, visit the Arctic Leaf portfolio: https://www.arcticleaf.com/portfolio/
About
I’m a curious and driven creative, fascinated by how design can create lasting impact; whether it’s the invisible elegance of a frictionless checkout or the unforgettable presence of a brand that truly resonates. As Creative Director at Arctic Leaf, I get to live that passion every day, guiding strategy, shaping experiences, and mentoring a team of world-class creatives.
Outside the studio, I’ve traded my native England for the forests of Canada, where I built a sauna in a treehouse on my property last year. I volunteer as a community first responder to bridge the gap while emergency services reach our remote area, and I’m working to expand the program to empower other rural Canadian communities. When I’m not designing or responding to calls, you’ll find me hiking or canoeing with my two huskies by my side.
Articles
My articles are a mix of insights, experiments, and reflections on life in the creative industry. You’ll find thoughts on leadership and mentorship, behind-the-scenes looks at agency life, explorations of branding and UX/UI, hands-on design tutorials, and my ongoing journey with AI tools. If it shapes the way we work, design, or lead, you’ll probably see it here.
